Liquid Factory is, even before digital creative agency, company. This is, in our view, a strong differentiating factor compared to classic creative agencies, characterized by a variable creative content and a strong dose of chaos and improvisation. But also compared to larger advertising agencies, casts between bureaucratic structures and procedures gargantuan.
The underlying philosophy of Liquid Factory is to create a boutique-oriented web communication, formed by a maximum of 15 employees with stable contracts framed, well-paid and structured and multidisciplinary expertise. From year 2014, Liquid Factory has set up a structure of compensation based on the results, a process which will end in 2015 with the adoption of management by objective methodology.
Organized into three business units, the Liquid Factory property is managed by a project manager with experience in managing complex communication projects in critical sectors such as politics, the pharmaceutical and luxury.
The top management consists of a Chief Operating Officer and a Chief Executive Officer, he is assisted by a Senior Partner with thirty years experience in large corporations for strategic buoyancy definition and a Key Account Manager with twenty years experience in managing complex projects.